Your website is bright and shiny. It has pictures of planes and beach umbrellas. It has holiday options for everyone from singles and families to safari-lovers and cruise ship obsessives.
Your drop down menus have so many delicious destinations that your readers can scarcely wait to start exploring their next holiday deals.
They hover over a few – so many to choose from!
They click on Tenerife – that sounds good, they’ve never been. In fact, they’ve never been to the Canaries at all. In fact, they’re not totally sure where the Canaries even are.
The page opens up.
Huh, it’s just an endless page of hotels and ‘prices from’.
That’s great and everything, the hotels look lovely. All similar, but lovely. Ooo, all inclusive. Easy.
But, wait, where’s Tenerife again?
Your reader opens up another tab and types in ‘Tenerife’. They go hunting for more information, a map, some travel blogs about the island…then they land on another travel agency’s website after clicking ‘Why Tenerife is the Best Canary Island for Your Next Holiday’.
They’re hooked. Your website is long forgotten.
The importance of destination guides
Destination guides covering every destination your agency offers hugely improves your chances of securing visitors to your website. Many readers will be looking for inspiration, holiday prices and information about destinations.
Chances are they don’t actually know an awful lot about that lovely destination you’ve got a deal on. And they’re not going to book a holiday there without finding out more about it.
Destination guides can sit alongside that list of Tenerife hotels. They can have a quick look box right there that tells the reader key information. If they want more, a ‘Discover More’ button can lead them to a page purely about that amazing place.
Containing everything from currency and language to important information like ‘how to get into the city from the airport’ and ‘beaches within walking distance’, destination guides can be an introduction to a country or just a specific area.
And they don’t stop there.
Your destination guides can include links to your blog posts. Yup, you’ll be needing those too. And lots of them.
As your reader scrolls to the bottom of the Tenerife destination guide, they can find blog posts like, ‘Five Santa Cruz Bars Only Locals Know’ and ‘The Easiest Way to Hike Mount Teide’.
It’s no use just saying, ‘Teide is nearby, don’t miss a visit to the top!’ That’s not telling them much of what they actually want to know. And what’s that? They want to know how close it is to the main hotel area. How easy is it to get to the top? Can they drive? Bus? Cable car? How long will it take? Does it cost money? Will it be cold at the top (answer: yes, very)?
There’s no reason for them to go back off to Google to search for interesting things to do, average prices in restaurants or how easy it is to drive around the island. You are there to give them absolutely everything.
They’re great for SEO too
The more webpages your travel website has, the more opportunity you have to be found in Google searches. Destination guides with epic titles help readers find your website organically straight from their search engine when they’re looking for holiday information on a particular place.
Hey, maybe they’re even readers who’ve abandoned a different travel agency because they’re looking for a destination guide!
There are so many travel agency websites out there that all look the same. They look like a middle man between the customer and the hotel. So why should readers book through yours when your site just looks like a fancy holiday search engine?
When you have detailed destination guides, your travel agency immediately looks like it knows its stuff. It’s more than a travel booking site, it’s a company that has expertise in the destinations it offers.
Readers love finding exactly what they’re looking for as esily as possible. And as nobody books a hotel to a place they know little about, giving them fantastic and persuasive information right alongside those hotel deals is the best way to make their lives easy.
The bottom line is this – without destination guides, you’re allowing your readers to go elsewhere for their holidays. You’re missing a trick.
Do you need fresh travel and tourism blog posts for your brand’s website?
I can create new and exciting destination guides that will draw in new customers and help you become an authoritative and personality-filled travel brand!