Legal Copywriting.

For law firms that want to connect – not bore

Use your expertise to draw in new clients

Law firms with regular, engaging, blog posts, compelling social media posts and informative ebooks attract more clients. With a solid content marketing strategy and SEO content, law firms can provide outstanding value to potential customers and see a huge increase in organic traffic, new clients and sustained relationships.

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Blog Articles

In-depth blog posts that answer common questions, explain services, provide value and simplify legal jargon.

SEO Strategy

Increase organic traffic using SEO keywords for your website and blog content.

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Social Media

No more boring social updates! Share useful information, answer questions and create a community worth sharing.

After working for two law firms as an assistant and a paralegal, I saw first hand what clients were missing.

Content that spoke to them in their language.

 

I provide legal copywriting services for law firms based in the UK.

 

Traditionally, it was possible to stick up a sign, do a bit of advertising and wait for the clients to walk through the door.

But time have changed. With so many law firms, if you want to grow your business and attract new clients, old advertising methods just aren’t enough.

Many law firms focus on telling website visitors what services they provide and what awards they might’ve won. They focus inwards. But your site visitors already know that you’re experts. Why would they choose your firm over the one down the road?

 

By building an inbound marketing strategy including useful, relevant blog posts and social media content that answers common questions, you can allow clients to see the value you offer straightaway. 

Using SEO keywords and easy-to-understand language,  clients will find your content through search engines and benefit from your knowledge.

By building trust and authority in this manner, you don’t need to try to convince people through adverts, your content does that for you. 

Increase Traffic

When potential clients search for keywords such as, ‘How to keep costs down when buying a house ‘ – they can land on your blog post addressing just that. By ensuring your website has a comprehensive blog with SEO-rich content, your firm will appear higher in search rankings.

Inbound Marketing for Law Firms: Stand Out from the Crowd

Law firms have serious trouble standing out from the crowd.  Why? Because they all look the same. They all do the same job and they all give off the same vibe.  We know more than you about important, expensive things.  It’s the same route traditional banks have stuck...

The Simple Way Law Firms Can Attract More Clients

Guys! It’s not about you.     After having worked for two law firms and speaking to lots of my legal-sector friends, one thing is very clear.  Clients are deeply suspicious of solicitors.  Why? There’s still very much a reputation that solicitors are...

Build trust and authority

By creating useful, engaging and easy-to-understand content, readers will see that you go the extra mile.

Taking the time to explain complex (or even simple) processes and legal queries increases the reader’s understanding.

This allows the reader to see exactly why they need a solicitor. And who better to hire than the firm who explained it so well?

Improve your reputation

Anyone can put out an advertising campaign, but law firms can better build their reputation by providing genuine value to everyone – not just clients.

By putting out consistent and educational content, your firm can become the go-to local practice for any legal information.

When readers run into an issue that they can’t sort themselves, they’ll already know that you’re the firm to seek advice from.

 

Increase organic traffic and turn it into loyal clients and return visitors. 

Whether it’s regular blogs posts, editing and optimising old ones or revamping your website copy – I can help you focus your site and get it speaking directly to your audience. 

With experience working in law firms in the South West of England, I can see your content needs from both sides of the relationship. I work with you to transform your expertise into highly readable and engaging content that allows you to build relationships and connect with more clients than ever before. 

Because there’s an invisible barrier between the general public and lawyers – and to get ahead and provide real value, we need to break that barrier down. 

From the Blog

How Not to Respond to Your Business’ Google Reviewers

Social proof is powerful. The recommendations and opinions of other people hold huge sway over the decisions we make when choosing what to buy, where to go and which companies to trust.  And they don’t need to be people we know either. Everyone from celebrities to...

Inbound Marketing for Law Firms: Stand Out from the Crowd

Law firms have serious trouble standing out from the crowd.  Why? Because they all look the same. They all do the same job and they all give off the same vibe.  We know more than you about important, expensive things.  It’s the same route traditional banks have stuck...

How to Write an About Page That Doesn’t Make Readers Eye-Roll

Don’t you hate it when someone says, ‘hey, tell me about yourself’? The next words out of your mouth are probably, ‘oh…umm…well…I mean…’  It’s awful. Where do you even start? Where you were born? ‘If we’re going back that far we’re going to need some popcorn.’ — Dylan...