Blog.

 Here lies treasure

How Not to Respond to Your Business’ Google Reviewers

Social proof is powerful. The recommendations and opinions of other people hold huge sway over the decisions we make when choosing what to buy, where to go and which companies to trust.  And they don’t need to be people we know either. Everyone from celebrities to...

Inbound Marketing for Law Firms: Stand Out from the Crowd

Law firms have serious trouble standing out from the crowd.  Why? Because they all look the same. They all do the same job and they all give off the same vibe.  We know more than you about important, expensive things.  It’s the same route traditional banks have stuck...

How to Write an About Page That Doesn’t Make Readers Eye-Roll

Don’t you hate it when someone says, ‘hey, tell me about yourself’? The next words out of your mouth are probably, ‘oh…umm…well…I mean…’  It’s awful. Where do you even start? Where you were born? ‘If we’re going back that far we’re going to need some popcorn.’ — Dylan...

Why Every Business Needs Brand Guidelines

Authentic branding for solopreneurs shouldn’t be that difficult. After all, you are already you. Your brand guidelines shouldn’t be too difficult to create.  That’s not to say you should share photographs of your dinner or swear every other sentence — this is a...

Your Boring Company Blog is Killing Engagement

I’m seeing this more and more. So many business and companies plough effort and money into web design and fancy, innovative services but their content is so dull it’s a struggle to get past the first sentence.  It’s as though they’ve read that you need a blog so...

The Simple Way Law Firms Can Attract More Clients

Guys! It’s not about you.     After having worked for two law firms and speaking to lots of my legal-sector friends, one thing is very clear.  Clients are deeply suspicious of solicitors.  Why? There’s still very much a reputation that solicitors are...

When You’re Copywriting, Always Remember This One Thing

The death of one man is a tragedy, the death of millions is a statistic. — attributed to Stalin Yup. I started a post with a quote commonly attributed to Stalin. As I’m sure you can imagine, I’m about to make a point. It’s a grim quote. It turns people from...

Why Your Travel Company Needs Destination Guides

Your website is bright and shiny. It has pictures of planes and beach umbrellas. It has holiday options for everyone from singles and families to safari-lovers and cruise ship obsessives. Your drop down menus have so many delicious destinations that your readers can...

Why Your Travel Business Needs a Blog

Blogging has grown astronomically since its inception and the medium shows no signs of slowing down. No longer just the online journal of hundreds of thousands of people, blogs are now a key way for brands and companies to show personality, provide their customers...

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